COMPANY BRANDING

In a world of instant purchases dominated by Amazon, Walmart and online retailers, with hyper competition from competitors, a key factor that determines whether a business succeeds or fails is branding and the usage of private labeling. Businesses advertise to promote their brand over the competitor’s brand and often spend millions of dollars each year presenting their brand to the consumer. Companies like Coca Cola, Amazon, Taco Bell, Toyota, General Motors, Campbells, Green Giant, Walmart, spend millions of dollars of their advertising budgets building their brand enticing customers to purchase their products. Businesses large and small utilize branding to make their name a household name and to establish trust and build confidence with their customers.

Branding and private labeling have numerous well documented benefits. Your business competes with similar businesses for a finite group of customers. Branding and private labeling your product helps promote your business over the competition and making your business and products a household name. Branding and private labeling creates loyalty from your customers, as they know your product is available and is the highest quality. Developing a branding and private label strategy for your business often determines success or the failure a business.

Private labeling and branding is exclusive to your business and product lines. You deal directly with the suppliers, often cutting out middlemen and having input for the product and labeling as well as your brand logo, motto and methods of advertising. The goal is to create a strong customer recognition of your product that is tailored and packaged to your specifications and requirements, giving you control over product design, packaging, labeling and distribution. Offering high quality private labeled products builds customer loyalty and connection to your brand and the products. Your product line and brand become a virtual monopoly, with name recognition and leadership of your business. Private labeling and custom packaging creates the image that your product is better and of higher quality product than the unbranded products offered by the competition.

Nearly 80% of customers purchase a product because of name recognition, because of brand and product loyalty and your customer is confident the product they purchased is of the highest quality. Your branding and private labeling is the central pillar around which everything else for your business is built. With consistent high quality private labeled products, your customers know what to expect and feel confident in putting their trust in your business.

Private labeling of your branded product helps build long term success, increase sales and profit. Branding of your company and private labeled products creates name recognition, helping build a growing future for your company.

Call (562) 420-9502 for more information.